Wednesday 13 April 2011

My preparation for the sun


I'm off to the beautiful land of Mustique next week and am already struggling to focus on anything other than the beach, hanging out with my friends, fruit punches, Basil's and the many outfits I plan to pack in order to rock the Caribbean vibes.

A family friend has recently introduced me to chucs dive shop, a bold swim wear line launched by Charles Finch in February 2011, it's a spanking new company which always boosts popularity...being the first to discover something. I remember being 10 thinking that I was the only dude in town who knew about TOPSHOP....sadly not quite.


Doing my research which I find an essential part of getting to know a brand you perhaps want to invest your time or money in to I discovered that Chucs collaborated with the beautiful Cate Blanchett in order to create 'The Blanchett' shorts as well as legendary designer Giles Deacon who produced exclusive prints for both the men and women line. 
DUDE


Check it out online at www.chucsdiveshop.com or visit it in flesh at 31 Dover Street, Mayfair.

xoxo

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